The story of our chocolate’s success from 1912 to today.
The founding year of the company
Alfred Eugen Ritter and Clara Ritter, née Göttle founded the chocolate and confectionery factory at Innere Moltkestraße in the Stuttgart district of Bad Cannstatt and the first cornerstone for RITTER SPORT's chocolate history was laid - this was where the first "Ritter" chocolates were made and sold.
The cocoa is flowing once again
For the first time after the war, chocolate is no longer rationed. The company restarts production.
A revolution in the chocolate market: the entrepreneur Alfred Otto Ritter makes a bold decision and introduces the "Colourful Palette". Each variety is assigned a cheerful, characteristic colour. The advertising posters also refer to the recent introduction of colour television: "Everything is becoming more colourful, more cheerful, more modern, more active – including chocolate." Another building block of the brand is created.
RITTER SPORT founds the agroforestry project CACAONICA in Nicaragua. It supports the local small farmers to sustainably cultivate cocoa which will improve the living conditions of the families dependent on agriculture and, at the same time, reduces the destruction of the rainforest.
From Waldenbuch into the great wide world
RITTER SPORT is also enjoyed abroad, with the chocolate square catering to the taste of people in over 70 countries. And yet another novelty: RITTER SPORT creates the smallest square, the chocolate cube, in 6 delicious varieties.
Opening of COLOURFUL CHOCOWORLD in Berlin
Since January 2010, there is a new sight to visit in Berlin. And a very tasty one at that: the COLOURFUL CHOCOWORLD of RITTER SPORT. Visitors can expect a unique and diverse programme all about RITTER SPORT chocolate. Chocolate lovers young and old can try out delights, find out facts and be creative to their hearts' content on an area of almost 10000 square metre.